Hoodiaway - Hoodia Gordinii for Extra Strength Fat Burner

Fat Burners - The Benefits Of Fat Burners

2009-05-04T08:30:00.000-07:00

If you are currently trying to lose fat, you might want to consider going on a fat burner. Fat burners have gotten a really bad rap in past years due to the whole ephedra incident that happened with some individuals using this supplement in a very inappropriate manner.

You need to realize that for most individuals, as long as they use a fat burner in a responsible manner, it can be a good aid when it comes to shedding the weight you've been sporting around.

So, what the real benefits to fat burners? - and do they really work?

To address the first question, yes, fat burners do work in the sense that many will make the process of dieting a great deal easier. No, they will not magically make your body 'melt' fat. If you are looking for something to do this, you're going to be searching for a long time.

Fat loss takes work; plain and simple. Fat burners can make this work more bearable.

Once you can come to understand this fat, then you have just taken the first step to making sure that you are using a fat burner for the right reasons.

Now, onto the benefits.

Hunger

The first big benefit you'll get from a fat burner is that of hunger control. Most fat burners work well to blunt the appetite, so you can stick to your diet without becoming so hungry you're ready to eat the legs off the table.

Very often, it's not that you have no will-power in not eating the foods you shouldn't, it's just that when foods you shouldn't eat are presented when you are absolutely starving, your will power suddenly fades. Don't kid yourself, almost anyone would struggle with this situation, so doing something to prevent it is obviously going to be beneficial in your quest for fat loss.

Energy

Next up on the list of benefits is that of energy. When you are allowed to eat less food, it only stands to reason that you'll likely have less energy. If you don't have as much energy, your workouts will then suffer, which then leads to less than optimal results.

Fat burners can help you with this because they often include ingredients that are aimed at increasing energy levels back up again.

Sex Drive Benefits

Finally, the last reason you should consider a fat burner is one that's often overlooked, but for many, a serious consideration.

Let's face it, many of you are trying to lose body fat so you will look more appealing to the opposite gender. The problem is, however, that when you are at very low body fat levels, your libido tends to go out the window.

So, it's a catch 22. Get down to a desired body fat, but then you don't feel like doing much anyway.
Various fat burners out there contain yohimbe, which is an ingredient that will naturally help to boost the libido. This will help to prevent this problem from occurring, so you don't have to experience this negative side effect.

So, be sure to consider these factors about fat burners. Obviously you must get your diet and exercise program in line. This is a must and if you don't do this, you aren't going to succeed. Once that has been accomplished though, then adding one of these supplements can really help take you one step further in the war against fat.

by : Shannon Clark and originaly published at ezinearticles.com

Burger King Turns Trans Fat Free

2009-04-03T13:31:00.000-07:00

Japanese Women Don't Get Old or Fat

2009-04-03T13:25:00.000-07:00

Weightloss Successes

2009-04-03T13:22:00.000-07:00

Fighting Obesity With Fat Burners

2009-03-31T02:34:00.000-07:00

Today, all over the world people are fighting obesity. This has become a great problem. It leads to all kinds of diseases such as hypertension and diabetes. It also lowers life expectancy by 10%. It has now become necessary for people to fight fat. This is achieved by fat burners. They are basically substances that burn the fat stored in the body. There are many substances that are available today that burn fat and make people fight obesity.

There are two types of fat burners: thermogenic and lipotropic. Thermogenic burners use heat to burn the fat in the body. One of the substances is ephedrine and the active ingredient in it in ephedra. Many body builders use this and this burns up the fat in the body. The lipotrophic breaks fat deposits during metabolism. Ketones belong to the keto group and aid the breakdown of fats into fatty acids during metabolism and changes it into energy.

Green tea comes from China and Japan. It is a health tonic prepared by using dried leaves that are not fermented so that there is very little oxidation when it is processed. It is very rich in polyphenols and has Vitamin C and E. It has a lot of antioxidants. It prevents the absorption of fat from the intestines. It thus protects the digestive system. It helps in weight loss. It helps in the excretion of toxins from the body. Chitosan is also a fat inhibitor. It inhibits fat from being absorbed by the body and the fat eaten is excreted. The less amount of fat a person eats the more fat is burnt naturally. Green tea and chitosan are used as supplements to fight obesity.

There are many herbal fat burners to control obesity. These have been used successfully in the Asian countries. Ma Huang and Ginseng have been used by the Chinese for many centuries. Ma Huang is a stimulant containing ephedra. It helps to extend the time for workouts by increasing the metabolism and burning calories to give energy. Hoodia, a plant from Africa has been used as a stimulant and hunger suppressant. Generally this has had not side effects. Herbal fat burners come in the form of pills. They are also available in the form of tinctures that are a mixture of certain herbs. Some of the herbal fat burners are applied externally on the skin and it breaks down the fat.

Betaine or lipase converts fats in the liver into energy. Chromium is a non stimulant. It helps in the production of insulin and keeps the right balance of the blood sugar in the body. This is a very important function in the body.

Some of the natural fat burners are cranberry, seaweed, cowberry, onions and garlic. One hour after eating onions and garlic, the body's metabolism speeds up to burn fat in the body. Pineapple, lemon and grapefruit juice also aids digestion and burns fat. Taking less food on certain days and eating mainly fruits and vegetables will also help in fighting obesity.

Obesity is a problem that has to be dealt with immediately. It can definitely be controlled with diet and regular exercise. Fat burners in their natural form or as supplements will, no doubt go a long way in fighting obesity. So, go ahead and choose the one most suited to you.

by : Sharon Samraj - Published on Articlebase.com

The Best Fat Burners for Natural Weight Loss

2009-03-31T02:31:00.000-07:00

Anyone who has ever tried to lose weight knows that any fat burning advantage can be well worth the effort or price. For this reason picking the best fat burners to meet your weight loss goals can be vitally important. Understanding the fat loss principle behind these supplements can help you decide if a fat burner is right for you.

The primary function of a fat burner is to increase your metabolism which helps the body break down fat stores as an energy source. It also needs to be able to keep your body's metabolism raised in order to burn of excess calories before they are moved to fat storage. You should also be working on raising your metabolism through diet and exercise as well, using a fat burner supplement to speed up your weight loss results.

Most people turn to natural fat burners when they decide to use one to help meet their weight loss goals. While you can in some instances get a prescription fat burner through your doctor the side effects they cause make the natural way a better choice. There are many of these types of supplement to choose from including green tea, thermogenic fat burners, lipotropics, and combination fat burner and appetite suppressants that normally include hoodia. You can find the best natural fat burners at health food stores and on the internet from websites that specialize in these types of weight loss supplements.

Probably the most convenient of the fat burners to use is green tea. It comes in pill form, as a powder that can be mixed into shakes and smoothies, or the just brew it up and drink as a tea. It contains polyphenols which increase metabolism and burns away excess body fat. It is also rich in antioxidants which helps the body flush toxins and strengthen the immune system.

Lipotropic fat burners work by helping to clear fat from internal organs, particularly the liver. This helps return these organs to more normal function which helps your body run more efficiently which includes reducing excess fat storage and lowering cholesterol. Thermogenics, on the other hand, work by increasing your metabolism and raising body temperature which requires fuel. This fuel is normally fat deposits.

The best fat burners for each individual situation are dependent upon individual weight loss goals and the way you wish to achieve your desired results.

by : Andrew Bicknell and also published on articlebase.com

100 % Pure hoodia - Unique Hoodia Gordonii Slimming Pills

2009-03-14T12:21:00.000-07:00

Use Organic Pills

2009-03-14T12:14:00.000-07:00

Selecting Hoodia Products

2009-03-14T12:06:00.000-07:00

Are Hoodia Gordonii Diet Pills the Best Diet Pills for Me?

2009-03-11T08:51:00.000-07:00

Are you into the process of losing weight for goodness sake? If yes, you may want to read about the Hoodia Gordonii diet pills, popularly and simply known as hoodia diet pills. With the numbers of diet pills available in the market, all of which are claiming to be the best diet pills, can Hoodia Gordonii Diet Pills be include in the best diet pills category? Maybe the product merits a second look.

In order for you to identify the usable information available about Hoodia Gordinii diet pills, Diet Pills List made a critical review of this weight loss pills—it’s source, the scientific findings and how a categorically best diet pills came about. Diet Pills List provides the following details:

• Hoodia Gordonii Diet Pills purchasing guide where it Diet Pills List site itemized total of 7 must-consider when buying best diet pills Hooda Gordonii Diet Pills. Purchasing guide includes making sure that the Hoodia Gordonii Diet Pills came from the 100% South African Hoodia Gordonii certified. How can you determine the best diets pills if not their certification right? And this is basically true about the Hordia Goordinii whereby a certification from the Convention on the International Trade in Endangered Species of Wild fauna and flora is given to the exporting company.

Diet Pills List also noted that a best diet pills category like Hoodia Gordonii are made and produced in factories approved and evaluated by the FDA so no need to worry about contamination issues. Diet Pills List site also warns about the 2nd hand carrier of Hoodia Gordonii Diet Pills. Understand that the original Hoodia are from South Africa hence, it’s important for you to determine the origin of the product as well. Lastly, Diet Pills List warns about the added ingredients included in some so-called best diet pills but were mixed with caffeine, other herbs or filler materials.

• Diet Pills List itemized and candidly mentions about the side effects associated with the use of Hoodia Gordonii diet pills. This is something that adds credibility to the site as it promotes not only the benefits of the product but it also presents the side effects of the product like Hoodia Goordinii diet pills. Another consideration about this pill is that Diet Pills List encourages consumers like you to request for the manufacturers’ credentials or authorization to sell Hoodia Goordinii diet pills if needed. The reason being is that there are so many fake sellers in the market claiming that their products are the best diet pills available.
One way you can tell if you are getting the best diet pills based on real hoodia plant extracts is if the product being offered to you is quite cheap – genuine Hoodia Gordonii diet pills can be quite expensive because the hoodia plant from South Africa is a protected species and it can be quite difficult to import and purchase. True, the hoodia plant of South Africa is now being farmed but there is not that much supply yet – this drives up the price of the final product. Cheap imitations are probably not derived from real hoodia plants from South Africa.
Hoodia Gordonii diet pills can be the best diet pills for those who only need to suppress their appetite for food but again; further research on your end is needed to make sure you’re purchasing the right product.

by : Vikram kuamr

How Hoodia Review Can Lead You to a Better Decision?

2009-03-11T08:47:00.000-07:00

In these days of Internet and World Wide Web, most people prefer finding their desired products online that spares them the trouble of searching them in the highway stores. If you start searching online for hoodia diet pills, you will find numerous providers selling products. The funny thing about it is that each one of them would warn you not to use the products manufactured by their rivals.

Unfortunately, most of the products available in the market are not up to the mark despite their hefty claims. Your task therefore is cut out in finding out the real quality hoodia products. This task could be accomplished conveniently if you come across good reviews provided by reputed website. Such review would be objective, transparent and would lead you to the exact product you want.

Avoiding the pitfall

Due to the scarcity in supply of Hoodia Gordonii, real hoodia products are becoming rarities. The plant takes five years to grow and flower and does not flourish in all climates. The scarcity is further enhanced due to the Convention of International Trade in Endangered Species that most governments follow, harvesting of the rare species is now restricted. At the same time the popularity of hoodia has given rise to a number of counterfeit products.

It is very difficult to know whether a product contains genuine hoodia or not. There are however some laboratories that effectively analyses the hoodia products. Yet there are the pitfalls in laboratory tests when such laboratories do not test hoodia for their genuineness. Moreover some of the unscrupulous traders submit genuine hoodia for laboratory tests and to obtain certificates only to replace them with counterfeit products for sale in the market.

On many occasions the hoodia component is only 0.1% of the claimed amount and this is a dangerous proposition for the buyer across the globe.

The way out

In order to get yourself out of such precarious situation, the best way out for you is to find out all information about the hoodia product you are going to use. However, just any and every review will not fulfill your desired objectives. You have to find out a genuine reviewing expert company for the purpose. There are real providers on the web who will always give you the most objective and practical assessment without any bias.

Such reviewing agencies will find out exactly what the diet pill ingredients are and whether they contain the required amount of Hoodia Gordinii. Best products are always backed by clinically based and peer reviewed research. The proportions of the components are also important in determining the quality of the product. Do not by any means get over excited at the mention of some unknown herbs from distant land that gives miraculous results.

Reputation and background of the diet pill company counts

Genuineness and credibility of any company can be assessed perfectly from its reputation in the market and past achievements. These are the two most important factors taken into consideration by experts in hoodia review. A company providing good results consistently would be your choice while one that has been consistently devious in its practice should be set aside.

by : Amber Smith

How to find genuine Hoodia Gordonii

2009-03-06T08:43:00.000-08:00

If you have become as fascinated as we have about the latest weight loss supplement Hoodia Gordonii, then you are not alone in also being one of the many customers who have been tricked into buying a fake supplement.

Search the web, and you’ll soon see what we mean when we say this new market niche is diverse. Type ‘hoodia’ into Google and hundreds of these so called supplements will pop up; all tempting you to buy.

Yet of this astounding number, 80% of them have been proven to be fake. From containing the wrong type of Hoodia plant to having scrimped on their ingredients. The many supplements out there claiming to be 100% pure, unaltered Hoodia Gordonii are in fact fakes.

Now we are not just making a statement here. There is clinical proof that everything we have just said is real.

Let us explain.

Following an investigation by leading laboratory Alkemist pharmaceuticals, they discovered of the supplements that were willingly sent to them to be tested, only 20% were pure 100% Hoodia Gordonii. The rest… simply did not come up to par.

Now before you get worried there is a way for you to tell whether or not you are receiving the genuine article. All you need to do is ask yourself the following questions:

One: Which Hoodia plant has been used?

Many companies will try to trick you by being vague as to which Hoodia plant they mean. So if you do come across a supplement whose ingredients simply say ‘hoodia’ then put it back. It is highly probable that they have opted to use 1 of the 13 other Hoodia plants that exist, which don’t contain the active ingredient P57.

Of all the 13 Hoodia plants only Hoodia Gordonii contains this active molecule which have been proven to suppress your appetite.

Two: What part of the Hoodia Gordonii plant has been used?

Of the Hoodia Gordonii plant itself, only the core contains P57. Its leaves, flowers and roots… are just redundant and are ineffectual at contributing to weight loss.

Here in lies the problem. Although the leaves and flowers of the Hoodia Gordonii plant can offer nothing in relation to weight loss, many companies chose to use them. And by doing so are still able to claim that they are using 100% pure Hoodia Gordonii. Why? Because if you break this information down into its basic fundamentals, they are not strictly lying.

Three: Are there any other ingredients?

As we said above only the core of the Hoodia Gordonii plant can suppress your appetite, so if you find any else on the ingredient list such as caffeine or fillers then you are not receiving pure Hoodia Gordonii. If anything they are only giving you 60% of the core, reducing its effectiveness by 40%.

There are some exceptions though – the capsules ingredients. These consist of gelatib. Spot this and your supplement is still pure, but find anything else and you are not getting 100% pure Hoodia Gordonii.

Four: Is it an extract?

There is no such thing as a 100% Hoodia Gordonii extract. Anyone who claims to be selling one is lying to you, and in truth is only supplying you with 60% of the plant.

See what we mean? There are many loop holes. Loop holes that have enabled numerous companies to produce fake Hoodia pills.

But it doesn’t have to be this way. You can escape this problem by bearing these 4 questions in mind each and every time you browse over a product.

One such supplement that has passed all these tests is UniqueHoodia. Clinically tested by Alkemist pharmaceuticals, Unique Hoodia has been found to contain 100% pure unaltered Hoodia Gordonii, as well as offering:

• A 2,000 calorie reduction every day
• 10,000 times the productivity of glucose at suppressing your appetite
• Increased energy and self esteem.

Natural Supplements for Weight Loss: Hoodia Gordonii Tops Them All

2009-03-06T07:53:00.000-08:00

Many pursuers of weight loss already use this product. It has been written and talked about by Oprah, 60 minutes, CBS News, and other media entities to be one of the best natural supplements for weight loss on the market today. What is this highly impressive weight loss supplement? It is Hoodia Gordonii. A great many people affirm it to be an astounding weight loss pill that assists you to lose weight without being too hungry. Others think it to be the best of all natural supplements for weight loss on the market today. Advertisements show Hoodia to have a "P57 miracle" molecule that tricks your brain into believing that you are satisfied and not hungry. Another assertion that invites many prospective weight reducers to use Hoodia is that this product also helps you feel better because the ‘feel-good, aphrodisiac quality' that it has. What is this earthly Hoodia stuff? Learn more about this "miracle like" food that helps restrain your appetite.

The Hoodia Gordonii weight loss product come from a natural succulent plant that looks like a cactus. Its natural habitat falls in the Kalahari Desert area of South Africa although some believe that it grows in some surrounding areas. Who would have known that one of the best natural supplements for weight loss could have come from there? Once only wild, native tribesmen, the San Bushmen, used these plants to restrain thirst and hunger on long nomadic hunting trips. They removed the spines and skin of the Hoodia Gordonii plant before consuming it.

Some years ago, biological scientists located one Hoodia plant molecule (known as P57) directly responsible for dampening one's appetite. Patent rights to the P57 compound were sold to Phytopharm, a British company. They in-turn entered into a licensing agreement with the large pharmaceutical company Pfizer. They sought out together to isolate P57 molecule to later be marketed as a weight loss product for the consumer market. Isolating the molecule came to be costly so Pfizer soon ended the collective research with Phytopharm.

A few years later, Phytopharm devised a study of Hoodia Gordonii as an effective weight loss solution. Results from this research study helped form their determination that obese people who took P57 reduced their daily intake by 1,000 calories and suffered no side affects. Some have tried to refute this conclusion, but hundreds of thousands users swear by it today. Those who swear by it think it possibly is the best weight loss supplement in existence today. Phytopharm inspired by their findings then invested millions of dollars into efforts of researching the viability of commercially growing and cultivating Hoodia Gordonii.

At this current time, potential weight loss candidates can locate quality Hoodia Gordonii in various forms (including weight loss pills but also in a liquid forms) on the internet. Both forms are favorite among many users who have successfully lost weight while using Hoodia within a total collective weight reduction plan. Here exists something to think about, beware when looking for natural supplements for weight loss including Hoodia Gordonii, to help lose weight. Because Hoodia Gordonii has been so successful of a product, a great demand for it has evolved. Due to this demand, many "snake salesmen" have started businesses to sell fake or low quality Hoodia at lower cost. Therefore, just because it says "Hoodia Gordonii" on the package doesn't mean the contents will work like a good appetite suppressant. When looking for quality Hoodia, find the products that have been independently lab tested by a reputable lab (i.e. Alkemists). Independently performed lab tests like these will help a consumer acknowledge the good from the bad.

After reading this information on the best of natural supplements for weight loss that Hoodia Gordonii has become, you should think about trying it for yourself. If you are looking for an herbal weight loss method, this safe natural way will help you lose some inches. You will likely be encouraged with the outcome. A more active, healthy and better looking you could be in your horizons. Remember, see a physician before taking steps to change your bodily system by taking supplements or drugs.

Author : Arland Kent

Truth behind the debate – has much changed since the New York Times article in 2005? (v2)

2009-02-27T08:24:00.000-08:00

Search the web for articles relating to ‘Hoodia Gordonii’ and the majority of them will praise it for its ability to promote natural weight loss through appetite suppression. But look for one that says the opposite, they’ll appear few and far between.

In truth, it is rare to find one that truly questions the types of Hoodia products out there. Yet The New York Times did exactly that in an article they released in 2005.

Speaking to leading physicians they questioned the quality and effectiveness of Hoodia products, when there were no human clinical trials to back their statements up.

But their article went beyond this question. They also went on to query the quantity of P57 needed to make these supplements effective.

And their report hit the mark exactly.

Out of 10 UK based Hoodia products tested by Unilever, 2 were found to contain no P57 at all, 4 had small amounts of it and the other 4 contained significant amounts. Add these together and this study suggests that only 40% contain the necessary amounts of P57 to make appetite suppression a reality.

Yet the truth of this situation is far worse.

According to Alkemist pharmaceuticals, over 80% of Hoodia products contain little if any Hoodia Gordonii within their capsules, leaving only a select group that are the real deal.

So as you can see, whilst this article by the New York Times may have been written over 4 years ago, the point of the matter is still the same: how can consumers honestly know that the Hoodia Gordonii supplements they are taking are the real deal?

The present

When you see all these facts accumulated in one place, it is impossible to ignore the accuracy of this article.

Even today the validity over Hoodia’s natural ability to promote weight loss is still under debate.

Yet the only reason this debate exists now is because of the number of manufacturers who are still choosing to offer fake Hoodia products.

Search a little deeper and you’ll find that you are living in a very different time.

One that has got the clinical trials, backing and documentation to offer consumers real customer confidence.

Take appetite suppressant company, UniqueHoodia.

On their website you will not just find a CITES Certificate which will confirm its point of origin as being from South Africa, but also, a certificate of Analysis that essentially confirms that their supplement contains more than is necessary amount to offer consumers effective appetite suppression.

So what can you take away from this article by the New York Times? The need to make sure that you know exactly what you are getting.

You see, whilst there are such companies, such as UniqueHoodia, that can offer you real credible evidence that their supplement works, there are still companies out there whose vagueness and false claims can hurt your chances of successfully losing weight.

Truth behind the debate – has much changed since the New York Times article in 2005?

2009-02-24T06:22:00.000-08:00

Their report may have been written over 4 years ago, but the New York Times article on the validity of clinical testing in Hoodia Gordonii supplements is as pivotal as it was then, as it is today.

The reason? Go on most Hoodia product websites, and whilst you will read the phrase ‘clinically tested’ within their content; when you then go on to scan their website for proof – can you find it? No. More often than not you cannot.

If anything they are vague.

Take the two Hoodia Products that the New York Times put forward themselves: Pure Hoodia and Hoodaba. Now whilst these products may claim to ‘kill your appetite’ and offer you ‘waves of energy’ with no human studies to back it, physicians were unable to back them.

In truth, back in 2005, the majority of physicians had a hard time supporting Hoodia products. They questioned their safety as appetite suppressants.

But the New York Times did not stop there in their breakdown.

They also questioned Hoodia Gordonii’s active ingredient P57. Known for being processed and broken down by the liver, physicians questioned whether Hoodia supplements contained enough P57 to effectively suppress consumer’s appetites.

Of 10 Hoodia products tested by Unilever (in the UK), 2 contained no P57, 4 contained small amounts of it and the other 4 contained significant amounts. Proof that of all the many supplements currently available on the market, a substantial amount of them in truth do not contain enough.

The present

Looking over their article, the New York Times brought up many valid points over the quality of Hoodia products.

Now whilst arguably – 4 years later – there are even more fake Hoodia products on the market, there now trials, documentation and testing methods to prove which products are the real, and which can offer consumers real weight loss results.

Take Hoodia Company UniqueHoodia. On their website you can find
a CITES Certificate, a certificate of Analysis and an Organics Annex Certificate – all of which can prove that you are receiving pure unaltered Hoodia Gordonii.

But there is more…

4 years on, Hoodia Gordonii has finished undergoing clinical trials and has proven itself to be a real appetite suppressant.

So whilst there are still Hoodia Products on the market that are questionable in their validity, there are such companies such as UniqueHoodia that can prove this article by The New York Times wrong.

Hoodia Gordonii CAN help consumers to effectively lose weight and cut their calorie intake by over 1,000 calories a day. UniqueHoodia being one of them.

Tried, tested and proven to contain pure unaltered Hoodia Gordonii, in one compact package, consumers can experience the benefits of:

• 100% pure Hoodia Gordonii
• A calorie reduction of 2,000 calories a day
• 10,000 times the productivity of glucose at suppressing your appetite
• Increased energy and self esteem.

Order your packet of UniqueHoodia today.

Have they heard the story right? Fox News 59’s take on new weight loss supplement Hoodia Gordonii

2009-02-20T07:38:00.000-08:00

If you take a look at Fox News 59’s report on the increasing number of fake Hoodia Gordonii supplements on the market, we think you’ll agree with us when we say whilst they are accurate in their assumptions, their story is still vague.

On the one hand, they make the incredibly valid point of: how are we to tell if we are receiving genuine Hoodia Gordonii when the company who owns the patent for it has not even released their own product. It is a point that paints a very different picture of the Hoodia market.

Yet despite their accuracy, their general vagueness on how to look out for real products is not enough to give consumers a real helping hand.

Let us explain.

In overview of Fox News 59 report, they highlighted 3 key features to look for: country of origin (if its not from South Africa it is not genuine), 100% Hoodia Gordonii and price.

And admittedly their overview of these 3 points was helpful, but to ensure that you are receiving real genuine, unaltered Hoodia Gordonii, there are other points that you really need to look out for:

CITES Certificate: this documentation will give you proof of where your Hoodia Gordonii supplement has been exported from. If it says it was exported from South Africa then it is more than likely real Hoodia Gordonii.

Ingredients: now whilst Fox News 59 was right that your supplement should only contain 100% Hoodia Gordonii. There is more to this story than seeing these 3 simple words. It is also important that you check that only the core of the plant has been used, as it is here where active ingredient P57 is found. Then you also need to be aware of the capsules ingredients. If for example you see the ingredients gelatine, magnesium stearate and stearic acid, then these don’t essentially mean the supplement is false. They are just the capsules ingredients.

Medical Backing: one sure way to make sure you are receiving genuine Hoodia Gordonii is the check where it was laboratory tested. If it was done by Alkemist Pharmaceuticals, and their website has got the documentation to prove it, then they are the real deal.

Price: real Hoodia Gordonii is rare. In fact it is considered to be an endangered species which is why it is so hard to export. And the cost to export this rare plant is expensive. So as you can see, if it costs a lot to export, manufacturers are not going to sell it to you cheaply. They want to make a profit from their product.

So what are you to take from the Fox News 59 Report? Well it’s most important point – that the weight loss supplement market is becoming flooded with Hoodia products that are all claiming to be the real deal but that can provide no proof that they are.

Take their other point about dietary supplements. Unregulated or quality controlled, companies who claim to be dietary supplements can essentially sell you anything. And we mean anything.

This is why it is so important to know what to look out for in order to increase your chances of receiving genuine, unaltered Hoodia Gordonii. Know what to look out for and you can begin experiencing natural healthy weight loss in no time.

Take appetite suppressant product UniqueHoodia. Medically backed by Alkemist Pharmaceuticals and CGMP, they have the CITES certificate, testing and documentation to prove they are the real deal:

• 100% pure, unaltered Hoodia Gordonii
• Calorie reductions of 2,000 calories a day
• 10,000 times more productive at reducing your appetite than glucose

Order your packet of UniqueHoodia today.

*PLEASE NOTE: Consumers should be careful to follow a healthy and nutritious diet whilst taking this supplement, and should not go without eating.

Weight loss and calories (part 2)

2009-02-13T08:28:00.001-08:00

Okay you now know what calories are and how they work to help your body function. The next part to making your weight loss journey successful is being able to work out your daily allowances (and we mean everything - fat, protein and sugar).

Now most people will tell you to check the food label, and we recommend you do the same, but life doesn't always make it that simple. Take going out to a restaurant – how can you truthfully know what you are eating and how many calories are in it? The real answer is, is that you can't, but you can gain a grasp of what individual food groups contain so that you can have a fair idea.

But first to help you gain a clearer perspective, below is the daily allowance for a woman (on 2,000 calories):

Total fat – 65g
Saturated fatty acids – 20g
Cholesterol – 300mg
Sodium – 2400mg
Potassium – 4700mg
Total Carbohydrates – 300g
Fibre – 25g
Protein 50g

As you can see, what you need every day goes beyond the basics of fat, protein and fibre, but also branches into fatty acids, sodium and potassium too.

Now as we said before, most labels will now give you the basics of its ingredient base and nutrients, but in a restaurant you simply cannot know. So what do you do? The best technique we can recommend is gaining an insight into the ingredients themselves and what they contain.

Essentially you can pre-learn the calorie content of certain foods, so that you can still go out and monitor your diet. You don't have to remember the ins and outs of all foods, but if you can learn the basics of your favourite foods, then you can still keep the excitement of going out AND losing weight.

Below are some examples to help you in your food choices:

5oz lean steak – 181 calories and 6g of fat
Medium grilled chicken breast (130g) – 192 calories and 2.9 g of fat
Lean pork chops (120g) – 221 calorie and 7.7g of fat
Medium baked potato (180g) – 245 calories and 0.4g fat
(Get more food tomorrow)
Mash potato with butter (28g) – 29 calories and 1.2g of fat
Chips (100g) – 253 calories and 9.9g of fat
Carrots (60g) – 13 calories and 0.2g of fat
Broccoli (30g) – 7 calories and 0.2 g of fat
Peas (60g) – 32 calories and 0.4g of fat

Weight loss and calories (part 1)

2009-02-13T08:26:00.000-08:00

We all know that for a woman they have only got a daily allowance of 2,000 calories, compared to men who are allowed 2,500 calories. But ask someone what calories are, and the majority wouldn't be able to give you a complete answer.

All they know is that too many calories can contribute to weight gain.

So what are calories? Calories are essentially units of energy. Energy which is used to raise your body temperature. Take this example. One calorie equals the same amount of energy that is needed to raise the temperature of 1 kilogram of water by 1 degree Celsius.

We know, what has this got to do with food, but calories are our way of measuring the energy content of the foods we eat.

Another metrical tool you need to know when you are losing weight, which you won’t traditionally find on a food label, is joules. These measure food energy too, but work on a higher setting. In this case, 1 calorie equals 4,184 joules (with such high figures it is easy to see why companies opt for calories).

Even when you measure it in kilojoules, one kilojoule is still 1,000 joules.

With us so far? Well here is the next secret. When it comes to losing weight, the number of calories you can have will depend on your existing weight.

Take for example this scenario. You have got 2 people who want to lose weight at a rate of 2lbs a week, but one of them is 2 stone heavier than the other.

In this case, the person who is heavier will be able to consume more calories whist losing weight at the same rate as their friend.

You see, because they are carrying extra weight, they need more energy to move it and keep their weight loss steady. Cut your calories down too low and you will not have the energy to keep your body functioning.

Saying this, once the lbs begin to drop off the heavier person of this scenario would have to adapt and lower their calorie allowance to cope with their new weight.

So as you can see, calories play an important part on your path to weight loss. Take this following piece of information for example. To lose just 1lb, you need to burn 3,500 calories – more than your daily allowance.

Now although this looks as though you need to starve yourself in order to lose weight, you don't. We recommend that by cutting your calorie consumption by 250-500 calories a day, you can effectively lose weight at a rate that will enable you to then keep it off.

PLEASE NOTE: you shouldn't cut your calories to below 1,200 a day as this can lead to increased health risks.

The next question is: how can you tell how many calories there are in food? A topic we shall discuss in our next article.

Weight loss – drink guide

2009-02-07T09:53:00.000-08:00

When most people think about weight loss, they automatically think about food. What can and can’t they eat. But one area that always gets overlooked is drinks and fluids. Now whilst many diets will advise you to drink more fluids during this time, they never really advise on which fluids to drink.

Of course water is always the number one recommendation: low in sugar, calories and 100% natural, there is nothing you cannot gain from water which isn't positive.

But other fluids, will get called 'no, no's' with no clear indication as to why they are not allowed.

For this reason we have chosen to explore all our favourite drinks, to ascertain which ones you can still take whilst you are trying to lose weight.

And to do this, we have gathered all their calorie readings, so that you can see exactly what you are drinking in one cup/glass.

Coffee with whole milk (220ml cup): 15.4 calories with 0.9g of fat, 1.1g of carbohydrates and protein

Coke (330ml can): 139 calories and 33g of carbohydrates

Orange Juice (200 ml glass): 88 calories, 19.8g carbohydrates and 1.2g protein

Tea with whole milk (100ml): 10.8 calories, 1.5g carbohydrates, 1.2g protein and 0.2g fat.

Half a pint of beer: 70-110 calories depending on the type

125ml wine: 85-120 calories

Spirits (50ml) – whiskey, gin or vodka: 120-140 calories

And these are just a sample of the calories you could be consuming every day without even realising it.

But as you can see, even 5 cups of tea can mount up to 54 calories. Calories which you have ingested without a single thought.

So what can you take from the above figures? The answer is simple.

To effectively lose weight you need to be aware of everything, even what you drink.

Saying this we are not telling you to cut out any one of these from your lives, but to drink them in moderation. Especially soft drinks and alcohol. They may taste nicer, but they taste nicer for a reason.

Weight loss cooking tips

2009-02-06T08:19:00.000-08:00

Losing weight doesn't have to be dull and boring. Nor does it have to spell the end to your favourite meals. In most cases it is all about making substitutions with your ingredients, which is achievable whilst still creating delicious dishes.

Now most of the following tips are pretty straight forward, and will not make much of a difference to your food preparations, but some will prove more time consuming than others.

Don't worry. We have thought of everything to make this entire process easier, and once you have given it a try you'll soon be losing weight the fun way – eating appetising mouth-watering meals, at a fraction of the calories.

So let’s get started. We are confident that within these tips you'll find one to suit you and your weight loss management plan in no time.

1. Beef – by rinsing it down in hot water (once you have drained and browned it), you can reduce its fat content by 50% without affecting its flavour.
2. Substitute chicken broth for butter in all your pasta, rice and stuffing dishes
3. Forget using oil and replace it with chicken/ beef broth or wine. Here you'll gain extra flavour without the added fat.
4. Use fruit juice, salad dressing or wine in your marinades instead of oil. This extra acidic taste will increase the taste whilst reducing the fat
5. In pasta dishes use soft cheeses such as cottage cheese instead of full cheese.
6. Swap mozzarella cheese for cheddar cheese. This will cut its fat and calorie content by half.
7. Bake instead of deep frying. To do this simply add a beaten egg to your food and put them in a plastic bag. To coat them, roll the pieces in bread crumbs and add them to a baking tray. By doing so you will still be able to experience crispy coated meat and food, whilst reducing the fat that can be added by deep frying.
8. Use skimmed milk instead of whole. This will save you on a whole 8g of fat in one glass
9. In your cakes, muffins and brownies, use yoghurt instead of oil. This will add nutritional value, whilst cutting down on the fat.
10. Use 2 egg whites instead of 1 whole egg.

And then just keep a record of all your ingredient changes. Above are just 10 of the most common ones weight loss systems will tell you to use, but there are many more techniques that you can incorporate into your meals.

Whether they are ingredient substitutions or a complete recipe rewrite, it is possible to enjoy your favourite foods without having to worry about their fat or calorie content.

So give them a try and see which tips work best for you. You might be surprised by how much more you enjoy your healthier version.

Weight loss and detox

2009-01-30T07:07:00.000-08:00

Incorporating a detox diet into your weight loss management plan can offer you more than clearer skin and improved bodily functions. It can also help you to lose weight, boost your immunity, beat headaches and remove cellulite. Every woman's dream.

Saying this it is important that you ensure that your body always receives the right level of nutrients - something that detoxing can affect.

Let us explain.

Whilst detoxing can radically reduce your calorie count by encouraging you to eat low fat foods such as fruit and vegetables, beans, nuts, seeds, herbal teas and plenty of water. Which in turn can reduce bloating, cleanse your organs and keep you enriched in protein and vitamins.

Many detox diets, involve a reduction in wheat, dairy, meat, fish, eggs, caffeine, alcohol, salt, sugar and processed food. Now although some of these – if over indulged in – can contribute to weight gain, they do in themselves offer you essential nutrients that can not be over looked for an extended period of time. And if you do choose to cut them out, you could be risking your body to dietary deficiencies and lower immunity.

So where is the balance? We recommend that if you do choose to incorporate detoxing methods into your diet, then only do it for a limited period of time, and ensure you follow a detox diet that has lesser restrictions in terms of naughty foods.

After all, your body is naturally designed to detoxify itself, so following this course of action for too long can do more harm than good. But, if you can find the right balance, you could soon be on your way to boosting your weight loss, without having to resort to unnatural methods.

So if you are interested in helping your body to lose that sluggish feeling, and increase your energy levels. Try adding some of these to your diet:

Fruit: apples, bananas, pears, oranges, grapefruit, satsumas, sultanas, raisins, pineapple, mango, kiwi fruit, strawberries, raspberries, blackcurrants, nectarines, peaches and melons

Vegetables: carrots, turnip, onion, swede, sprouts, peppers, sweetcorn, leeks, broccoli, cauliflower, salad, tomatoes, cucumber and mushrooms.

Beans and Lentils: red kidney, haricot, black eye, pinto, red lentils, green lentils and brown lentils

Fresh Fish: cod, plaice, mackerel, salmon, crab, haddock, tuna, prawns, lemon sole, monk fish

Unsalted Nuts: brazil nuts, peanuts, cashew, almonds, hazelnuts, pecans and walnuts

Oats, potatoes (all types), unsalted seeds, tofu, live natural yoghurt, water and herbal teas.

Avoid:

All forms of red meat, chicken, turkey and other meat products such as sausages or burgers.
Milk, cheese, eggs, cream, butter and margarine – the big diary products
Wheat products such as bread, croissants, cereals, cakes, biscuits, pies, pastry or quiche.
Savoury foods such as crisps or salted nuts
Treats (anything high in sugar) - chocolate, sweets and jams
All processed foods, ready meals and takeaways – you don't know what has been used to cook them
Alcohol, caffeine, tea or fizzy drinks

The truth behind the Hoodia extract controversy

2009-01-24T08:17:00.000-08:00

Can genuine Hoodia Gordonii come in an extract form? The simple answer to this question is no, no they can’t.

And the reason for this is simple too.

You see, when companies wield the term ‘Hoodia extract’, all they are actually offering you is a sample of the product they are claiming to sell. In most cases just 60%.

The other 40% on the other hand can be anything from the leaves or flower of the Hoodia Gordonii plant; parts from other Hoodia plants (there are in fact 13 types of Hoodia plant, but only Hoodia Gordonii can offer users appetite suppression) and even caffeine.

So whilst said companies may claim to sell you genuine 100% Hoodia Gordonii extract, you would be lucky to actually get 60% of the real plant. The core where the active ingredient P57 is found.

It is incredible what lengths companies will go to to cut corners in the production of this weight loss capsule.

So check the label carefully before you consider investing.

Apart from the core of the Hoodia Gordonii plant, the only other ingredients you should ever find on the packaging are gelatine, magnesium stearate and stearic acid.

Now we can see that you’re confused. You’re thinking - didn’t we just tell you that there should only be one ingredient in the capsule? Well this is not strictly true. Take the ones we have listed above. They are actually the ingredients used to build up the capsule itself.

They are okay to be there, as they do not affect the authenticity of the Hoodia Gordonii plant or its purity levels. Their only job is to make sure the powdered form of the plants core is more accessible for you to use.

Find anything else on the ingredient list or spot a quote that includes the phrase ‘extract’, and put it straight back. Don’t even look at it. All this information is actually telling you is that the product is not authentic and contains only 60% of real Hoodia Gordonii.

But the news surrounding this controversy gets worse.

According to research performed by Alkemist Pharmaceuticals, they found that over 80% of Hoodia Gordonii capsules are not authentic.

Now this not to say, that there are not genuine Hoodia Gordonii capsules out there who have got the backing, the clinical testing and the CITES certificate to prove their worth. It is just a question of looking around and making sure you check the ingredients label before you invest.

One example of a genuine hoodia product is UniqueHoodia.

In one compact package, customers can experience the satisfaction of knowing that they are receiving:

• 100% pure, unaltered Hoodia – not the extract form, but powdered capsules
• A 2,000 calorie reduction every day
• 10,000 times the strength of appetite suppression, compared to glucose

Order your packet of UniqueHoodia today.

Hoodia extracts – the controversy

2009-01-19T04:43:00.000-08:00

Search for the term ‘Hoodia Gordonii’ on the web and you will find endless websites telling you to try their unique Hoodia extract.

But here is where their first mistake comes in. Genuine 100% Hoodia Gordonii does not come in an extract form. No, not at all.

All an extract actually means is that part – and we mean any part – of the Hoodia Gordonii plant has been used to make this supplement. And we don’t just mean random parts of the plant itself.

It is surprising how many inventive ways companies have come up with in order to make their 400mg look authentic.

Don’t believe us? Take a look at the following list, it is incredible: leaves… flowers… one of the 13 other Hoodia plants… even caffeine. They have done anything and everything to cut down on the costs, and earn themselves more money.

And the person, who ends up losing out in this scenario, is you and only you.

So what can you do to escape the hoodia extract controversy? Learn the basics of what to expect when you are looking to invest in a Hoodia Gordonii product.

Take for example the capsules ingredient list.

The only other ingredients you should ever find on the packaging of a Hoodia product is the core of the Hoodia Gordonii plant, gelatine, magnesium stearate and stearic acid.

Now before you jump the gun, and say that these 3 extra ingredients must make it not 100% pure, there is something you need to know. That is not strictly true.

You see the ingredients we have just mentioned above form part of the capsule that contains the powdered form of the Hoodia plant. They are okay.

But if you find any other extra ingredients on the label or spot a quote that says it is an extract of the plant, then stop. All this information is actually telling you is that the capsule only contains 60% of the genuine Hoodia core. The rest are just fillers that will offer nothing beneficial to your weight loss journey.

And according to research conducted by Alkemist Pharmaceuticals, over 80% of the Hoodia Gordonii capsules they tested, were found to be not 100% pure Hoodia Gordonii nor authentic.

And this figure is based on the number of products that were willingly sent to them to be tested. There are in fact hundreds of other Hoodia Gordonii products that have not been tested; that have not been proven to be the genuine article.
Saying this there are products out there that have got the backing, the clinical testing and the CITES certificate to prove that they are the real deal. UniqueHoodia being one of them.

Within one capsule users can find 460mg of pure, unaltered Hoodia Gordonii. No added fillers or ingredients, just the powdered form of the plants core.

And this is 60mg more than the average Hoodia product will offer too.

In one compact package, customers can experience the satisfaction of knowing that they are receiving:

• 100% pure, unaltered Hoodia – not the extract form, but powdered capsules
• A 2,000 calorie reduction every day
• 10,000 times the strength of appetite suppression, compared to glucose

Hoodia vs. Glucose – which can offer more effective appetite suppression?

2009-01-17T09:35:00.000-08:00

Believe it or not but your bodies natural blood glucose levels can play an important factor in your appetite regulation.

In fact according to recent studies done by Cambridge University, blood glucose has been proven to exert short-term appetite regulation on the body. Or to put it more simply can contribute to your body’s decision on whether it is or is not hungry.

For many people, they gain weight when this relationship between their brain and blood glucose levels is interrupted.

Now this can happen for many reasons, but the main reason is when your insulin levels tell your body that it is low on glucose. And when this happens, it is not long before the hunger pangs begin.

The easiest solution to this scenario could arguably be said to be to get your blood sugar levels tested and alter your diet to prevent weight gain.

Now this is not as easy as it sounds. How can you get the right balance to ensure that your brain thinks it is satisfied? You can’t. It will always be a case of trial and error. But even then your day to day routine can affect your blood sugar levels.

Being more active one day can lead to lower blood glucose levels within your system.

But there is an easier solution, and one that can help regulate your appetite more efficiently: Hoodia Gordonii.

Used by the Kalahari Bushmen for centuries to suppress their appetites whilst on long hunting trips, scientists have been studying this versatile plant since the 1960’s, but it has only been in the last decade that they have found the reason for this appetite suppression – the cores active ingredient P57.

And how it works, is quite similar to glucose too. It effectively imitates the effect glucose has on the nerve cells within the brain, essentially tricking them into believing your body is full, yes even when it is not.

And the proof can be seen in its ability to help consumers reduce their calorie consumption by 2,000 calorie a day*.

In fact Hoodia Gordonii has been found to be 10,000 times more powerful than glucose at being able to regulate your body’s appetite levels.

So which can be taken to be the winner of these two options? Hoodia 100%.

100% natural, the core of this exclusive Hoodia plant can genuinely help consumers to lose those excess lbs whilst enabling them to cut down on their meal portions naturally.
One product we would recommend is UniqueHoodia.

Tried, tested and proven to contain pure unaltered Hoodia Gordonii, in one compact package, consumers can experience the benefits of:

• 100% pure Hoodia Gordonii
• A calorie reduction of 2,000 calories a day
• 10,000 times the productivity of glucose at suppressing your appetite
• Increased energy and self esteem.

Order your packet of UniqueHoodia today.

*PLEASE NOTE: Consumers should be careful to follow a healthy and nutritious diet whilst taking this supplement, and should not go without eating.

Hoodia Gordonii – how price can affect reliability

2009-01-17T09:30:00.000-08:00

Have you ever stopped to compare the prices of Hoodia Gordonii supplements? We have, and just by looking at them you can see the evident difference in quality.

Hoodia Gordonii 400mg - £6.55
Hoodia Gordonii slimming tablets - £8.95
Hoodia Gordonii 1000 Plus - £9.80
Extra strength Hoodia Gordonii 800mg - £12.80
100% Pure Hoodia Gordonii (buy one get one free) - £24.99
Weight Loss – Hoodia Gordonii 9600mg - £29.95
UniqueHoodia - £37.37

As you can see there is a £30 difference between the lowest selling ones, and the higher.

And the reason for such a difference between them all? Authenticity.

You see, pure unaltered Hoodia Gordonii is rare.

After years of over harvesting, the plant has been brought to the brink of extinction, and as a result the FDA has had to step in and control its exportation.

But there is more.

Whilst other countries such as Texas and China claim to grow the real plant – which to an extent they do – the quality and effectiveness of their Hoodia plant is reduced simply due to the soil it is grown in.

It’s true.

It is all about location, location, location, and the only real place Hoodia Gordonii does naturally grow is in South Africa.

The rest will not offer you the same results. No where close.

So if you add all these facts together, it is easy to see why there is such a difference. Those sold at minuscule prices are not the real deal.

Don’t believe us? Well consider this point for a moment. For example would anyone realistically sell Hoodia – a supplement that is rare and hard to export – for only £6.55? No. They would be mad if they did.

The only real reason they are happy to sell it this low is because their ingredients are greatly reduced. In most cases they contain only a maximum of 60% of the real plant.

But there are genuine supplements around. Ones that may be a bit more pricey but will offer weight loss results that will put the rest to shame.

Take the highest priced one in this comparison, UniqueHoodia.

In one compact package, consumers can experience the benefits of:

• Using 100% pure unaltered Hoodia Gordonii
• A 2,000 calorie reduction every day
• 10,000 times the productivity of glucose at suppressing your appetite
• Increased energy and self esteem.

With results like these it is no wonder that it is so popular. It works.

Order your packet of UniqueHoodia today.

Hoodia Gordonii Price Comparison

2009-01-17T08:14:00.000-08:00

One of the surest ways to tell you are not receiving pure, authentic Hoodia Gordonii is its price.

Find 90 pill packages for less than £10, and there is a reason why they are so cheap. They are not real.

You see, Hoodia Gordonii is rare.

After years of overharvesting and high demand, the harvesting and export of this natural supplement has had to be regulated in order to prevent it from becoming extinct.

Now before you make the point that Hoodia Gordonii can be found elsewhere beyond Southern Africa, there is something you need to bear in mind.

Yes, this plant can now be found in Texas and China, but it did not originate from there. It only naturally grows in South Africa.

Plus there is the noted fact the effectiveness of this plant can be greatly affected depending on the soil it is grown in.

So whilst you may be able to find 100% authentic hoodia products grown in Texas and China, their ability to help you suppress your appetite can be greatly affected just by growing it in different soil.

And it is for this reason, and this reason alone, that genuine Hoodia Gordonii capsules are expensive. Its rare yet unique ability to create such incredible weight loss results has caused an exponential increase in demand.

Don’t believe us? Think we are just saying this to influence where you invest? We can prove it. Take a look at the following price comparison and you’ll soon notice a difference in pricing:

Hoodia Gordonii 400mg - £6.55
Hoodia Gordonii slimming tablets - £8.95
Hoodia Gordonii 1000 Plus - £9.80
Extra strength Hoodia Gordonii 800mg - £12.80
100% Pure Hoodia Gordonii (buy one get one free) - £24.99
Weight Loss – Hoodia Gordonii 9600mg - £29.95
UniqueHoodia - £37.37

As you can see, the price difference for just one months supply is over £30. And this is not a case of overpricing. The reason they are so different is because of the quality of the supplement.

For example do you really think anyone would realistically sell a supplement that it is so rare that it has to be regulated for harvesting, for only £6.55? No.

The only reason they are happy to sell it so low is because their ingredients are not completely authentic.

So whilst hoodia products such as UniqueHoodia may cost more, the quality and effectiveness of this supplement alone will offer you weight loss results that will put the others to shame.

Take UniqueHoodia for example.

In one compact package, consumers can experience the benefits of:

• Using 100% pure unaltered Hoodia Gordonii
• A 2,000 calorie reduction every day
• 10,000 times the productivity of glucose at suppressing your appetite
• Increased energy and self esteem.

Order your packet of UniqueHoodia today.

About Hoodia gordinii

2009-01-17T07:04:00.000-08:00

Definition

Hoodia gordonii is a leafless spiny succulent plant with medicinal uses. It grows naturally in South Africa and Namibia. The flowers smell like rotten meat and are pollinated mainly by flies. The indigenous Bushmen call this plant ǁhoba

Medicinal uses

The use of Hoodia spp. has long been known by the indigenous populations of Southern Africa, who infrequently use these plants for treating indigestion and small infections. However, it is their centuries old use of the meat of the plant to suppress appetite when making long hunting trips in the Kalahari Desert that has stimulated the most interest.

In 1977, the South African Council for Scientific and Industrial Research (CSIR) isolated the ingredient in hoodia—now known as P57—which is responsible for its appetite-suppressant effect, and patented it in 1996. The CSIR then granted United Kingdom-based Phytopharm a license, and they collaborated with the pharmaceutical company Pfizer to isolate active ingredients from the extracts and look into synthesizing them for use as an appetite suppressant. Pfizer released the rights to the primary ingredient in 2002. Paul Hutson, associate professor in the University of Wisconsin-Madison School of Pharmacy, told the Wisconsin State Journal, "For Pfizer to release something dealing with obesity suggests to me that they felt there was no merit to its oral use". Pfizer states that development on P57, the active ingredient of hoodia, was stopped due to the difficulty of synthesizing P57. Jasjit Bindra, lead researcher for hoodia at Pfizer, states there were indications of unwanted effects on the liver caused by other components, which could not be easily removed from the supplement, adding "Clearly, hoodia has a long way to go before it can earn approval from the Food and Drug Administration (FDA). Until safer formulations are developed, dieters should be wary of using it."

In 2002, CSIR officially recognized the San tribespeople’s rights over hoodia, allowing them to take a percentage of the profits and any spin-offs resulting from the marketing of hoodia. Hoodia gordonii is a protected plant which may only be wild-harvested by individuals and the few companies who have been granted a license.

Scientific study

Appetite Suppression

There is no published scientific evidence that hoodia works as an appetite suppressant in humans. Animal research on hoodia includes one published scientific study in which a purified extract of Hoodia Gordonii, known as P57, was injected directly into the brains of rats. The author of the rat study said that P57 was easily broken down by the liver, so it might be hard to take in enough of it to ensure that it had an effect. MacLean cautioned that currently available supplements might be inadequate, stating "I question whether there is really enough of the active ingredient in there to do much." However, upon further review and in vitro experimentation it was found that P57AS3 was generally not inhibited metabolically by human liver enzymes and has a relatively high secretion rate.

Given standardization techniques and the likely passage of the active ingredient into the blood stream and relatively stable metabolism by the liver, one can estimate the oral dosage required to achieve the amount of active ingredient which will likely to be passed to the brain where it is thought the ATP availability in the hypothalamus regulates appetite.

Richard M. Goldfarb, MD, a doctor and medical director of Bucks County Clinical Research in Morrisville, Pennsylvania, claims to have conducted a preliminary efficacy study of Hoodia gordonii on seven people and reports to have found it effective.[citation needed] None of the findings were ever published in any peer-reviewed journal. Such information cannot be considered as evidence that hoodia is effective as a weight loss product.

Other medical weight loss experts remain skeptical and do not recommend hoodia to obese patients. Adrienne Youdim, MD, medical director of the Comprehensive Weight Loss Program at Cedars-Sinai Medical Center and Michael Steelman, MD, chairman of the board of trustees for the American Society of Bariatric Physicians says "There is no [published scientific] data to support its use." In addition, the FTC recommends against the use of such diet products marketed with exaggerated claims.

Gastric Acid Reduction

Gastric acid production is inhibited by P57, the active molecule found in Hoodia gordonii. The study found that standardized extract P57SD at 50mg/kg reduced gastric acid output in the stomach by 40-60%. The experiments were in vivo with control populations of rats, as well as in vitro.

Authentication

As Hoodia gordonii is a species threatened with extinction if international trade is not monitored, it is listed under CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora) and is illegal to export from Africa without a CITES certificate being issued by proper authorities.

In the USA, the Fish and Wildlife Service (FWS), United States Department of Agriculture (USDA) and United States Customs and Border Protection (part of the Department of Homeland Security) regulate the importation and re-exportation of species such as Hoodia gordonii. Current U.S. laws stipulate that not only must a CITES certificate accompany shipments of Hoodia gordonii but that the importers must possess a permit issued by the USDA to import Terrestrial Plants. a CITES re-export certificate is needed to re-export H. gordonii.

In addition to looking for a copy of a CITES and USDA permit from a manufacturer of "Hoodia" products a consumer should also look for a report from an independent testing lab which has conducted scientific analysis on the product in question, testifying that they have been able to authenticate the presence of Hoodia gordonii.

The primary testing methods for authenticating Hoodia gordonii are:
HPTLC
HPLC
Microscopy /DPI
direct assay of the active component, "P57"

As of 2007 there are four independent labs which are conducting tests to verify Hoodia gordonii in consumer products. They are: Advanced Laboratories, Inc. in Smithfield, North Carolina, Alkemist Pharmaceuticals, Chromadex Labs of Irvine, California, and the University of Mississippi. The American Herbal Products Association (AHPA) is also working on a Hoodia Standard which is believed to be available in the industry in late 2007 in response to scrutiny by the Federal Trade Commission of the hoodia industry and complaints by consumers of fraudulent hoodia products being marketed.

Media coverage

The BBC reported on the Hoodia gordonii plant in 2003. On November 21, 2004, 60 Minutes aired a report on the effectiveness of the Hoodia gordonii plant as a natural appetite suppressant.

Prior to this 60 Minutes report, there were a total of three hoodia products on the U.S. market and Hoodia gordonii was being sold by African farmers at US$13 per kilogram. In 2007, there are an estimated 300 products being sold worldwide being touted as "authentic Hoodia gordonii" with a street rate for Hoodia gordonii at $250 per kilogram on average. As of Nov 2008, the street price of Hoodia gordonii has dropped to $130/kg for wildcrafted Hoodia gordoni and an estimated $85 for cultivated Hoodia gordoni material.

The media coverage and heavy marketing by nutritional supplement companies that followed those reports have created such a demand for Hoodia spp. plants that a protected status was imposed in several countries like Namibia. Many products claiming to contain Hoodia spp. do not actually contain the active ingredient alleged to suppress appetite. An ongoing review of hoodia pills by Alkemists Pharmaceuticals found that at least half of the products advertised as containing hoodia contained none.

In March 2006, Consumer Reports investigated the dietary supplement and concluded, "This weight loss drug lacks the clinical evidence for the Consumer Reports experts to recommend this product."

Marketing and spam

Lack of scientific evidence or regulatory approval have not stopped dietary supplement companies from marketing Hoodia gordonii supplements with claims that it can lower blood pressure and reduce the appetite. Goen Technologies Corporation's TrimSpa unit began marketing Hoodia gordonii under the brand name X32 with celebrity spokesperson Anna Nicole Smith, even though the FDA has notified Trimspa that it has not demonstrated that claims for their product are scientifically supportable. Health Canada has not approved any hoodia products for sale. However, they are sold in natural health stores. Goen Technologies has also been sued by the state of New Jersey for misleading consumers. The Trimspa brand is currently the subject of a lawsuit in California which claims that it does not contain any of Hoodia's active ingredient.

In December 2004, Unilever entered into an agreement with Phytopharm to start marketing Hoodia gordonii commercially in the form of shakes and diet bars although as of April 2007 no products have yet surfaced on the consumer market from that venture.

On February 17, 2006 a U.S. trademark was issued to an American individual for a Hoodia gordonii protein shake being marketed as "Hoodia Shake", which expanded U.S.-based Hoodia gordonii supplements beyond the venue of capsule products only.

Between March and June 2006, millions of E-mail spam and forum messages were sent out concerning hoodia, ostensibly offering hoodia extracts for weight control purposes. The Federal Trade Commission has logged numerous complaints of consumer fraud associated with hoodia and the number is expected to continue to rise.

On July 1, 2006, it was reported on entertainment news show Extra that a company is now marketing hoodia-enhanced lollipops called PowerPops.

Nov 14, 2008 Unilever pulled out of deal with Phytopharm to continue commercial development of Hoodia.

Hoodia gordonii products are currently being marketed in a variety of formats to include: capsules, tablets, liquid tinctures, coffee and infusions, syrups, protein shakes and even diet fruit bars.